adidas NFC Engagement UX
Product storytelling and community engagement at point-of-sale.
IN-STORE PRODUCT IDENTITY
Fine Counsel collaborated with the adidas Innovation Team on concept, art direction, and production of the on-product identity and concept videos for this NFC-activated mobile phone experience. This included sample screens to highlight meaningful content interactions.
The Jabulani World Cup Ball
Highlighting memorable moments in World Cup history and creating anticipation for the next one
Jabulani Ball Video : Paul Peterson (Video) and Transport (Post Production and Effects)
Jabulani Soccer Ball App Screens
The Boost Running Shoe
Highlighting product technology advancements and enabling sharing on twitter and other social media sites
Boost Running Video : Paul Peterson (Video) and Transport (Post Production and Effects)
Boost Running Shoe App Screens
The Rose Basketball Shoe
Offering opportunities to connect with hero content and to share with friends
Rose Basketball Video : Paul Peterson (Video) and Transport (Post Production and Effects)
Rose Basketball Shoe App Screens