Dell Software UX Theme
Helping a hardware company create a sense of identity within its software experiences while simultaneously supporting its partner brands
CLARITY THROUGH SEAMLESSNESS AND DEPTH OF CONTENT
As devices became part of sophisticated use ecosystems and gathered content from multiple sources, Dell needed a visual language that would vary and adapt.
Based in a set of visual design attributes that married the conceptual with the practical
A visual language that could condense when needed or create a sense of dimensional space for rich content
Equally applicable to use within product UI or within marketing materials
Even extending out to the exterior product experience